If you Skydive The Wasatch, a thrill-seeker’s guide to adrenaline, is a recreation company that - you guessed it – takes people skydiving. But how does this company attract customers? For many, skydiving is a thrill that is simply too dangerous to attempt, yet its popularity is on the rise.
Part of this rise is due to an increase in accessibility. At a moderate $200 for a first time jump, more people than ever before have access to engage in a potentially life-changing experience. However, marketing plays just as important a part in skydiving’s rise in popularity.
Web-based ads are everywhere; Facebook, Twitter, shopping sites, and literally everywhere else on the internet. These ads are designed to grab your attention and get that oh-so-important click, leading you to the advertiser’s website, which needs to be able to truly grab your interest, cultivate it, and drive you to action. But how does Skydive the Wasatch do this?Awareness/Attention: Quite simply, they tell you what they want you to experience! Right off the bat, you are intrigued at just the thought of skydiving. The bright and contrasting blue/orange/white color combo is pleasant to the eye, and they show an image of a person who looks to be having the time of his life: falling through the sky, free as a bird.
Interested, you read on, imagining viewing the soaring landscape with a feeling of freedom, experiencing a heart-pounding minute of pure freefall, all the while safely attached to a trained skydiving instructor who will expertly guide you to the ground. You wonder if you should try it, just once, and you start to weigh the pros and cons. “I’ll just check the price,” you think to yourself, as the pros begin to outweigh the cons.
You begin to desire this feeling of pure freedom and adrenaline. Imagine, feeling as a falcon feels as it hurtles toward the ground. The energy, the exhilaration, the adrenaline! You see the price, believing that it must be absolutely unattainably expensive, only to find out it only costs a moderate couple days’ work. $194.00 for a life-changing experience? Sign me up!
As you’ve been reading this information and imagining the feeling of freefall, you notice a “Book Now!” option on every page. It’s time to take action! You only live once, after all, and now is as good a time as ever. You book the reservation easily, and eagerly anticipate the wait until the day you can experience true thrill!
In the last few minutes, how did you feel? Companies like Skydive the Wasatch use their websites and 4 simple steps to truly capture those customers. Its surprisingly easy to see how they do it. They grab your attention, cultivate your interest, create the desire to experience the biggest thrill of your life, and allow you to take the action to fulfill that desire.
Every successful company will do this. They won’t get your business if you can’t even be bothered to read their website, much less become a customer. Now, it’s your turn. Evaluate your website and see how well you practice the AIDA concept in your marketing strategy, and get those customers involved in your business.
If you need inspiration, head on over to Skydive the Wasatch's Webpage.
About the Author
Hunter O’Neal is a Parks, Recreation, and Tourism professional, having worked for Cottonwood Heights Parks and Recreation for 7 years. He is graduating from the University of Utah with his Bachelor’s degree in Parks, Recreation, and Tourism in 2017, and enjoys long hikes on the trail, jumping out of airplanes, and engaging in recreation for a healthy lifestyle.